A beautiful website with unclear words won’t bring in leads. Good website copy is simple, specific and focused on the customer. Here’s how to write it.
Lead with what you do and who it’s for
Your main headline should make sense to a stranger in three seconds. “Reliable aircon repair in Cebu City, same-day service” beats “Excellence in Every Detail.”
Talk about their problem, not your history
Visitors care about their problem first. Start with what they’re struggling with, then show how you solve it. Save your company history for the About page.
Be specific
- Instead of “fast service,” say “we reply within 24 hours.”
- Instead of “affordable,” show a starting price.
- Instead of “experienced,” say “7+ years and 100+ websites.”
Use short sentences and scannable sections
Most people skim. Use clear headings, short paragraphs and bullet points so they can find what they need quickly.
Make every button say what happens next
“Submit” is vague. “Get My Free Quote” or “Book a 20-Minute Call” tells people exactly what they’ll get.
Answer objections before they come up
Add a short FAQ for the questions you hear most: price, timeline, what’s included and what happens after they contact you.
Add proof
Reviews, project examples, certifications and real numbers make your claims believable. One real testimonial is worth more than a paragraph of promises.
A quick test
Read your homepage out loud. If it sounds like something you’d say to a customer face to face, you’re on the right track. If it sounds like a brochure, simplify it.
Nabil Sabdullah
Web designer & developer helping businesses turn their websites into client-generating machines. 7+ years, working remotely from the Philippines.
