Shopify Store Launch Checklist

Launching an online store is exciting, and it’s easy to miss something important in the rush. Use this checklist before you open your doors.

Store basics

• Store name, logo and favicon uploaded
• Contact email and business address set
• Currency and time zone correct

Products

• Clear product titles and descriptions
• High-quality photos from several angles
• Prices, compare-at prices and variants checked
• Inventory set up correctly

Payments and checkout

• Payment methods connected and tested with a real order
• Taxes set up for where you sell
• Checkout tested on a phone

Shipping

• Shipping zones and rates set
• Free-shipping rules (if any) working
• Delivery times explained clearly

Policies and trust

• Refund, shipping, privacy and terms pages published
• Contact page with email and chat options
• Reviews or testimonials shown where possible

Marketing setup

• Google Analytics and Search Console connected
• Page titles and descriptions written for key pages
• Email sign-up for new customers

Final checks

1. Place a test order from start to finish.
2. Check order confirmation emails.
3. Click every link in your menu and footer.
4. Test the whole store on a phone.

Need help?

I build and set up Shopify stores from scratch, or help finish the one you’ve started. Get in touch and tell me what you sell.