Your Google Business Profile is the box that appears on Google Search and Maps with your hours, reviews, photos and contact details. It’s free, and for many local businesses it brings in more leads than the website itself.
Setting it up
- Go to Google Business Profile and sign in with your business Google account.
- Add your business name exactly as customers know it.
- Choose the most accurate primary category.
- Add your address, or your service area if you visit customers.
- Add your phone number, website and hours.
- Verify your business when Google asks.
Make it stand out
- Photos: your team, your work, your location. Add new ones regularly.
- Services: list each service with a short description.
- Description: explain what you do and who you help, in plain language.
- Posts: share updates, offers and new projects.
Reviews
Ask every happy customer for a review. Reply to all of them, including negative ones, politely and professionally. Future customers read your replies too.
Connect it to your website
Link to your homepage or a dedicated landing page, and make sure your website’s details match your profile exactly.
Keep it fresh
An active profile with recent photos, posts and reviews tends to perform better than one that was set up once and forgotten. Ten minutes a week is enough.
Nabil Sabdullah
Web designer & developer helping businesses turn their websites into client-generating machines. 7+ years, working remotely from the Philippines.
